4 x 6 Flyers
- Small flyers so easy to design,
- Pre launch brand marketing to concert notifications,
- Emphasis is either on the image or the text,
- Contrast colors are used for a striking effect
- Sent or attached with other advertising tools
A 4x6 Flyer where 4 and 6 indicates the dimensions in inches is by size a rather small flyer. A marketing campaign has different stages – from pre launch customer trials to building customer anticipation to an actual launch. Different types of advertisement tools/marketing strategies are used. These small flyers are normally used when smaller images and limited text has to be printed.
Sale, sale, sale! 50 to 75% off at all our products … (insert company name and logo) could be a good example. If only text is used then normally 2/3 contrast colors are used for the background and the font.
If an image is used, then very little text is printed. Emphasis is then on the image; when building anticipation for a product. At times just a message might be printed e.g. look who’s coming to town or a picture of a typical housewife looking exceptionally happy holding a blank product etc.
These are normally simply designed and are used when time is less but your target market is spread over a large area with certain hot pockets as far as potential customer presence is determined. 4x6 flyers printing can also be used when you want to advertise to all community members like school children or college grad or in a community hall.
Because of their size they can be easily inserted in envelopes containing greeting cards, like a happy Halloween card with flyers about discounted Halloween costumes or a new year’s sale with a Christmas card at the same shop.