- More space more text and image visibility
- Used by educational institutes, spa, resorts etc
- As portfolios by designers
- Innovative designing increases their marketing potential
These are used when more information has to be given to the target audience but cheaply. Small booklets and larger 11×17 brochures may be used interchangeably except that getting a brochure printed is definitely cheaper and these are handier as well. With more space more text and larger images can be added which is their biggest advantage.
Educational institutes prefer distributing larger brochures at seminars and for handing out to potential students. Tour guides/hotels use these to give information about the local sites at the start of the tour to give tourists the option to select their places of visit. A beach resort or a health spa would prefer 11x17 brochure printing to highlight their services with attractive images. An organization can get these printed and leave these at the reception so that any guests can browse through the company profile and see a summary of their profits and gains at one glance. Drama/dance companies use these to distribute information to advertise their summer programs or attached with invitation cards to their annual performances. Home, décor and interior designers use them to showcase their previous projects to the potential customers.
Bright colors can be used to design a brochure with few images when emphasis is on the text. Similarly subtle colors are preferred when large photos are used to illustrate the text. Company logo, message, product pictures, contact info can all be added with 11x17 brochure printing at stickerdeals.net.